I’ve worked with Jo over the past few years, first when I was in the Carlsberg regional team and then when I became part of the China team.
I’ve found Jo to be a very astute insights person – capable of looking past the “obvious or stated” to really understand the motivations and tensions for consumers. She is an active participant in qualitative research and certainly provides a strategic steer to global and local projects.
On a personal side, Jo is an absolute pleasure to work with and brings great energy and enthusiasm to any project.