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Jo Storry

Principal and Lead

Jo Storry is a New Zealander (and UK dual citizen) who has spent a significant chunk of her career working in consumer insight and strategy across international markets.

Recently returned to NZ from China and linked to a strong international network, she is now providing businesses with the insight and marketing tools to both succeed at home and in international markets.

6½ years leading Consumer insight/Market strategy and Cultural insight businesses in Shanghai, China.

12 years prior running a global research and strategy consultancy from London

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Jo Storry

Principal and Lead

Jo Storry is a New Zealander (and UK dual citizen) who has spent a significant chunk of her career working in consumer insight and strategy across international markets.

Recently returned to NZ from China and linked to a strong international network, she is now providing businesses with the insight and marketing tools to both succeed at home and in international markets.

6½ years leading Consumer insight/Market strategy and Cultural insight businesses in Shanghai, China.

12 years prior running a global research and strategy consultancy from London

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Grant Storry

NZ Associate

  • NZ Market Research leader and award winner
  • Qual business head ex TNS and Ipsos
  • Principal/Director Sonar Research & Insight
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Michael Griffiths

China Associate

  • Social anthropologist and ethnographer
  • Global practitioner and China specialist
  • Cultural Strategist ex Ogilvy and Kantar TNS
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Pamela Green

UK/Europe Associate

  • International research expert
  • Ex HPI, Hall & Partners
  • Principal and Director, Ichor Research & Consulting, UK
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