Curate your existing knowledge before commissioning more.
Many businesses collect a wide range of data and insight but struggle to effectively connect the dots to elevate the thinking.
We can review your current knowledge, contextualise this with market information and trends to build a bigger picture and escalate your market or consumer insight.
We also identify your ‘blind spots’ to help create focus moving forward.
Curate your existing knowledge before commissioning more.
Many businesses collect a wide range of data and insight but struggle to effectively connect the dots to elevate the thinking.
We can review your current knowledge, contextualise this with market information and trends to build a bigger picture and escalate your market or consumer insight.
We also identify your ‘blind spots’ to help create focus moving forward.
Senior and strategic minds do all the heavy lifting.
Whether locally or worldwide, we can develop well thought through approaches to answer your research needs. And we can implement these (on and offshore) or work with your partner agencies.
We offer both classic qual and quant research approaches as well as integrating digital, cultural, semiotic and desk research, according to need.
Senior and strategic minds do all the heavy lifting.
Whether locally or worldwide, we can develop well thought through approaches to answer your research needs. And we can implement these (on and offshore) or work with your partner agencies.
We offer both classic qual and quant research approaches as well as integrating digital, cultural, semiotic and desk research, according to need.
Exploring and developing all aspects of new brand identity, positioning and path. Also reviewing & optimizing existing brands.
Competitor assessments and your position in the market.
Creative/communications & design development and piloting. Our insights provide fuel for creative agencies and we work extensively with your partner agencies to ensure a clear and nuanced understanding of their creative ideas and execution.
Exploring and developing all aspects of new brand identity, positioning and path. Also reviewing & optimizing existing brands.
Competitor assessments and your position in the market.
Creative/communications & design development and piloting. Our insights provide fuel for creative agencies and we work extensively with your partner agencies to ensure a clear and nuanced understanding of their creative ideas and execution.
We have worked across many global markets and work with a large network of local agencies.
New market entry and category exploration has comprised a large proportion of Jo’s work in recent years.
Cultural Insight is integral to this process – whether developing a new, culturally specific brand or localizing a global offer in a meaningful and relevant way.
We have worked across many global markets and work with a large network of local agencies.
New market entry and category exploration has comprised a large proportion of Jo’s work in recent years.
Cultural Insight is integral to this process – whether developing a new, culturally specific brand or localizing a global offer in a meaningful and relevant way.
