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We have worked with Jo for several years and she has continued to demonstrate her support, insight and strategic thinking in our business throughout the last 4-5 years. Jo is the most valuable and seasoned Qualitative research professional in China. We treasured very much for her expertise in both strategy development and understanding about China consumers.

Jo has worked with us on some of our biggest brands, and her work has helped us align both local and global strategies and teams. She applies strong cultural and business insight and is a familiar face at our workshops and planning sessions. And we appreciate the time and flexibility she has committed to us across our projects and the way she brings consumer insight to life for our teams.

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